Released on: August 12, 2008, 2:42 am

Press Release Author: Talisma

Industry: Consumer Services

Press Release Summary: Other Innovations Include: Next Generation User Interface,
2-Way Text Messaging, Personalised Web Portals, ADA Compliant Web Client and More.


Press Release Body: Bellevue, WA - August 12, 2008 - Talisma® Corporation
(www.talisma.com/edu), the leading provider of Multi-channel Constituent
Relationship Management (CRM) solutions today announced version 8.0 of their CRM for
higher education. The newest version is the most robust solution available in the
market and includes complete Application Management, a next generation User
Interface, 2-way Text Messaging, Personalised Web Portals, and an ADA compliant Web
Client, in addition to numerous enhancements to the existing modules.

"With the release of 8.0, Talisma Multi-channel CRM represents one of the most
mature and comprehensive CRM solutions developed specifically for the higher
education market," said Nicole Engelbert, Lead Analyst, Vertical Markets Technology,
Datamonitor, Inc. "Talisma's continued investment in its solutions offers
institutions valuable assurance that the solution will meet their needs today,
tomorrow and far out into the future"

Talisma is the first and only vendor to organically develop a fully integrated
Application Management module for creating, submitting and managing online student
applications into their CRM. The new Application Management module in 8.0 includes
all the features of a stand-alone solution and is included within the CRM so there
is no need to port data or integrate between systems, nor is there a need to incur a
cost for a third party solution.

2-way Text Messaging: The SMS (Short Message Service) text interaction channel is an
important new communication channel in 8.0. It gives institutions the ability to
communicate with constituents via text messages, an extremely popular communication
channel with GenerationY. Personalised text messages can be sent one-off or in bulk.
Constituents can initiate a new message or reply back to messages using their phone
or PDA. All text interactions are stored and associated to the respective contact
record within the Talisma CRM and are available for more effective self and assisted
service. Text message preferences are controlled via the constituent's portal
profile for opt-in participation.

\"Talisma has once again stepped up to the plate with its new sleek and enhanced
look. Instant satisfaction to the eyes leads straight into the awesome power this
new Web client provides our recruiters. The ability to proactively, quickly and
efficiently look up key data elements on the road will give our recruiters an added
edge,\" said Nick Austin, Assistant Director, Admissions & Technology, Kansas State
University.

Another key capability of 8.0 is the ability for constituents to create personalised
web portals. They can customise the content made available by the institution, as
well as the look and feel of their personal web portal. Based on the preferences
selected, institutions can push targeted communications catering to the
constituent's interests. This customised approach saves tremendous amounts of time
and money for the institution and makes the constituent feel the institution
understands their goals and objectives because they only receive information that is
relevant to them.

Talisma Multi-Channel CRM 8.0 includes a next generation WindowsT client user
interface for a completely new look and feel, featuring three-dimensional icons,
colour schemes that inherit the colour scheme selected in the user's operating
system (Microsoft XP and Vista) to provide increased usability and a better user
experience. 8.0 also offers an enhanced Web client for access anytime, from
anywhere.

Another major addition to 8.0 is the Americans with Disabilities Act (ADA) Section
508 compliancy of Web client and Web portal. Section 508 requires that Electronic
and Information Technology that is developed by or purchased by the Federal Agencies
be accessible by people with disabilities. Compliance is not only the law for public
institutions; it provides a positive Web experience for people with disabilities,
aging population, and speakers of other languages.

In addition to these completely new features, the new version offers enhanced Event
Management with support for multiple tracks, group registrations, advanced discount
options, transfer, substitute and more to strengthen the offering. CRM 8.0 also
delivers enhanced reports, campaigns, data security and usability.

"Application Management and an ADA compliant client add to what was already the most
comprehensive offering in the higher education market. Talisma Multi-Channel CRM
8.0 is a complete set of communication tools, workflows and workspaces for Strategic
Enrolment Management, Student Services, Advancement, IT Helpdesk, Education Finance
and other departments across the institution," said Craig Stanford, Vice President
of Talisma Higher Education. "The net result is a 360 degree view of every
constituent and their interaction history from recruitment through alumni programs,
which dramatically increases communication effectiveness, constituent response rates
and staff-member productivity while simultaneously reducing marketing, service and
fulfilment costs by up to 50%."


About Talisma Corporation
Talisma is the leading provider of Constituent Relationship Management (CRM)
solutions which enable institutions to deliver a truly exceptional constituent
experience. Talisma solutions improve constituent satisfaction by integrating the
power of email, phone, chat, text messaging, print, portal, VoIP, and Web
self-service with a robust and mature Web services platform, comprehensive
analytics, and a system-wide knowledgebase. The result is enrollment of higher
caliber prospects, retention of more students, and the benefit of stronger
relationships with current and future alumni. Talisma Multi-channel CRM for Higher
Education is highly configurable and rapidly deployable, enabling Talisma customers
to achieve measurable return on investment (ROI) in a very short period-of-time.
Talisma has been serving higher education since 1999, with a customer base that
includes The University of Alabama, Strayer University, Florida Atlantic University,
University of Nebraska-Lincoln, Kansas State University, Abilene Christian
University and many others. Talisma is based in Bellevue, Washington and has
offices across North America, Europe, and Asia, serving nearly 1,000 customers
worldwide. For more information, please visit: http://www.talisma.com/edu

About Datamonitor
Datamonitor is the world's leading provider of online data, analytic and forecasting
platforms for key vertical sectors. We help our clients, 5,000 of the world's
leading companies profit from better, more timely decisions. Through our proprietary
databases and wealth of expertise, we provide clients with unbiased expert analysis
and in-depth forecasts for seven industry sectors: Automotive & Logistics, Consumer
Markets, Energy, Financial Services, Healthcare, Retail and Technology. Datamonitor
maintains its headquarters in London and has regional offices in Frankfurt, New
York, San Francisco and Sydney.





Web Site: http://www.talisma.com

Contact Details: Danny Whatmough
talisma@wildfirepr.co.uk
0208 339 4420